BS LINKS BRACELET, 2026
Links explores the simplest expression of connection: two points joined by a single line. Made directly from the Body Shop icon, the bracelet translates our graphic into a physical object.
The form was developed by inflating our logo in Adobe Illustrator, allowing a two-dimensional symbol to evolve into continuous geometry before being refined for casting.
The default result from Illustrator yielded a surprisingly sculptural form. We ended up changing very little, choosing instead to keep the geometry almost exactly as the software generated it.
The final piece is cast in stainless steel and hand polished to a mirror finish, preserving the clarity of the original form while embracing the material's permanence.
Image by @chsldcreative
Image by @chsldcreative
Image by @chsldcreative
PACKAGING
The packaging follows the same approach as the bracelet itself: begin with what already exists, then alter only where necessary.
Rather than developing a custom enclosure, we selected an off-the-shelf tin and modified it with a simple process of our own. A custom 3D printed die is used to emboss each lid with the Body Shop mark before assembly. The result is neither entirely manufactured nor entirely found, but something in between.
