AIR COMPANY, 2024

Industry has always chased alchemy: molecular transformation at scale — steel refineries, petrochemical plants, semiconductor fabs.

INDUSTRIAL METABOLISM

Leveraging industrial science for planetary repair, Air Company’s proposition is simple: pull carbon from the atmosphere and turn it into useful energy. Their Airmade System, a CO₂-to-product platform, takes what was once waste and metabolizes it into environmentally consumable fuels. It is alchemy that inverses the petrochemical model: rather than extracting buried carbon and dispersing it into the sky, Air Company pulls it back down and reshapes it into zero matter.

ENCLOSURECORE

In 2024, they asked us to design an enclosure for their Airmade system. They wanted to explore a structure that could grow, shrink, and reconfigure for different deployment needs and environments, so modularity was a priority. In response, we developed a skeletal frame with interchangeable panels, allowing the resulting enclosure to evolve alongside the technology inside.

We also imagined it being deployed in various scenarios: on land, by rail, and by boat.

MACHINE ORGANISM

Industrial infrastructure is often an afterthought — engineered for function, and made to be hidden. We saw the Airmade system as a beautiful organism and gave it a pulse. Instead of disguising it, we gave it a body to anthropomorphize the cold anonymity of its process, making the invisible process of their science felt.

CREDITS

Team: Jake Hobart, Chris Thorpe, Jodi Taylor, John Baker, Drew Litowitz, Ben Levinas, Joe Tsao (Body Shop)